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Our story

From costto price

The short version of a long habit: refusing to pay more than things are worth.

  1. 2008

    It started with a price tag

    Seeing the same bag sell for wildly different prices sparked the question behind our name: what does it actually cost, and what should it sell for?

  2. The early years

    Buying direct

    We built relationships with makers and wholesalers, so stock came to us without passing through a chain of distributors, each adding a margin.

  3. Growing the racks

    Beyond bags

    Customers asked for more, so the shelves grew: travel duffles, perfumes and gift sets, insulated mugs, and festive ethnic wear for kids.

  4. Going online

    cost2price.com

    We took the shop online, with weekend promos, cash on delivery, and tracked shipping, so anyone in India can shop at the same honest prices.

  5. Today

    Your new favourite online thrift shop

    New drops every week, a team that answers messages personally, and the same idea we started with: close to cost, fair on price.

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